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A demo reel. Something that anyone in the video production, advertising, or most creative industries is all too familiar with. A demo reel is a video that’s used to show off your abilities as a video creator, it’s used in outreach and is sent to producers, prospective clients, and usually lives right on the homepage of your website. Your demo reel is often synonymous to your identity as a production company.

In general, it’s recommended that these videos are short, no longer than 90 seconds. That they be flashy, colorful, loud, a quick paced look at as much variety as…


Co-Founder and director for BYB Pictures - a video production company in New England. Learning, thinking, trying, and growing. I’ll share some thoughts.

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